A curated collection of case studies showing how startups found their true growth channels. From failed launches to breakthrough moments — learn where your users actually hang out.
Cashback automation
Failed on Product Hunt, thrived in Reddit communities. 97% revenue from lifetime deals.
Scheduling automation
Built distribution into the product UX. Every shared link creates viral growth loop.
Business news newsletter
From college newsletter to 4M+ subscribers using authentic content and gamified referrals.
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Where did they find their users?
Revenue, users, timeline data
What didn't work and why
Actionable steps to replicate
Most startups fail not because of bad products, but because they never find the right channels to reach their users. Product-Market Fit gets all the attention, but Product-Channel Fit is often the missing piece.
This collection studies real companies that cracked the channel code — from Reddit communities to industry forums, from influencer partnerships to unexpected platforms.
Know a company with an interesting growth story? Just tell us and we'll research it!
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